Fizzstory: Seltzer’s Thirsty Past

Carbonated water as the elixir of life isn’t a new concept. When the bubbles hit bodegas in the 1980s and 1990s, seltzer was seen as a healthy alternative to Coke, Pepsi and Tab. Everyone was wearing leg warmers, jazzercising with Jane Fonda, doing cocaine and drinking seltzer.

It’s called fitness. Look it up.

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