Fizzstory: Seltzer’s Thirsty Past

Carbonated water as the elixir of life isn’t a new concept. When the bubbles hit bodegas in the 1980s and 1990s, seltzer was seen as a healthy alternative to Coke, Pepsi and Tab. Everyone was wearing leg warmers, jazzercising with Jane Fonda, doing cocaine and drinking seltzer.

It’s called fitness. Look it up.

Up With Down Jackets

Edward Bauer – yes, Eddie Bauer of catalog fame! – almost froze to death so that I could wear my down jacket 80 years later, sweating it out on the MBTA and whining about my eeeeemaaaaillssss and my meeeettinggggs.