Carbonated water as the elixir of life isn’t a new concept. When the bubbles hit bodegas in the 1980s and 1990s, seltzer was seen as a healthy alternative to Coke, Pepsi and Tab. Everyone was wearing leg warmers, jazzercising with Jane Fonda, doing cocaine and drinking seltzer.
It’s called fitness. Look it up.
Edward Bauer – yes, Eddie Bauer of catalog fame! – almost froze to death so that I could wear my down jacket 80 years later, sweating it out on the MBTA and whining about my eeeeemaaaaillssss and my meeeettinggggs.
At first I LOLed (by myself, on the street, like a loser) because I thought that in 1985 the U.S. government put up a plaque commemorating a factory that produced reversible collars, which to me was like sooo eighties. And in a sense I was right – that is what happened – but it wasn’t how I had pictured.